to real estate
About us
At Primexate, we specialise in premium property digital auctions. Whether you’re looking to speed up the sale or acquire premium property, we’ll guide you every step of the way, delivering rapidity, transparency and excellence at every stage.
Primextate offers a unique synergy:
Local Yet Global: With headquarters based in Geneva Switzerland, our multilingual team comprises dedicated property auction experts from France, UK, USA and Switzerland. We’re supported by a trusted team of auction specialists and local brokers for the markets we operate in: French / Swiss Alps, Switzerland, Cote d’Azur, France. Our proximity to these markets ensures deep cultural insight, on-the-ground legal expertise, and seamless access to the regions we represent.
A Different Approach:
Property auctions offer a dynamic and efficient route to speeding up property sales. Auctions are a great asset for real estate brokers and sellers alike. By setting a defined timeframe and encouraging transparent competition, auctions create momentum amongst prospective buyers. Thanks to Primextate’s targeted marketing campaign, properties that may have lingered on the market can attract renewed interest.
Proprietary Auction Platform:
We have developed our own in house auction platform, designed to make property acquisition a seamless and efficient process. We offer a secure environment. Bid with confidence in a setting designed for discretion, transparency, and access to the most exclusive properties.
Our Vision:
At Primextate, we believe the businesses of the future will be built on transparency and trust. That’s why we’re redefining property auctions—ensuring every buyer and seller operates in a fair, open, and trusted marketplace.

Bertrand Rassat
CEO
CHIEF EXECUTIVE OFFICER
After 20 years in FinTech leading pioneering trading technology initiatives across Europe and Asia, Bertrand Rassat founded Primextate in 2020. Passionate about real estate, he leveraged his global network of wealth managers and fund professionals to create the first off-market real estate network. Drawing on his transaction technology expertise, he also led the development of PrimeAuctions, Primextate’s premier auction platform.
Tel: +41768240056
Email: brassat@primextate.com

Rodolphe Taverne
CCO
CHIEF COMMERCIAL OFFICER
Rodolphe is an experienced business developer passionate about real estate. He has led sales initiatives for agencies in Switzerland and France and organized high-end events connecting business leaders across Europe. His industry knowledge and people skills have helped him build a strong network of HNWIs who trust his real estate advice. A firm believer in teamwork, he lives by Michael Jordan’s quote: “Talent wins games, but teamwork and intelligence win championships.”
Tel: +41764560935
Email: rtaverne@primextate.com

Jorge Robelo
CTO
CHIEF TECHNICAL OFFICER
Jorge combines his expertise in computer engineering with a passion for auctions. He has organized live auctions across the globe, including in Switzerland, Hong Kong, the United States, Italy, and Monaco. A true digital pioneer, he developed one of the first web applications for live classic auctions back in 1998. Today, Jorge draws on his extensive experience to power PrimeAuctions, a bespoke auction platform that seamlessly integrates a state-of-the-art CRM with a powerful auction engine.
Primextate SA
Rue de Zurich 6
1201 Geneva, Switzerland



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