A new approach
to real estate

About us

At Primexate, we specialise in premium property digital auctions. Whether you’re looking to speed up the sale or acquire premium property, we’ll guide you every step of the way, delivering rapidity, transparency and excellence at every stage.

What Sets Us Apart

Primextate offers a unique synergy:

Local Yet Global: With headquarters based in Geneva Switzerland, our multilingual team comprises dedicated property auction experts from France, UK, USA and Switzerland. We’re supported by a trusted team of auction specialists and local brokers for the markets we operate in: French / Swiss Alps, Switzerland, Cote d’Azur, France. Our proximity to these markets ensures deep cultural insight, on-the-ground legal expertise, and seamless access to the regions we represent.

A Different Approach: Property auctions offer a dynamic and efficient route to speeding up property sales. Auctions are a great asset for real estate brokers and sellers alike. By setting a defined timeframe and encouraging transparent competition, auctions create momentum amongst prospective buyers. Thanks to Primextate’s targeted marketing campaign, properties that may have lingered on the market can attract renewed interest.

Proprietary Auction Platform: We have developed our own in house auction platform, designed to make property acquisition a seamless and efficient process. We offer a secure environment. Bid with confidence in a setting designed for discretion, transparency, and access to the most exclusive properties.

Our Vision: At Primextate, we believe the businesses of the future will be built on transparency and trust. That’s why we’re redefining property auctions—ensuring every buyer and seller operates in a fair, open, and trusted marketplace.

OUR TEAM
Bertrand Rassat

CEO

CHIEF EXECUTIVE OFFICER

After 20 years in FinTech leading pioneering trading technology initiatives across Europe and Asia, Bertrand Rassat founded Primextate in 2020. Passionate about real estate, he leveraged his global network of wealth managers and fund professionals to create the first off-market real estate network. Drawing on his transaction technology expertise, he also led the development of PrimeAuctions, Primextate’s premier auction platform.

Tel: +41768240056

Email: brassat@primextate.com

Rodolphe Taverne

CCO

CHIEF COMMERCIAL OFFICER

Rodolphe is an experienced business developer passionate about real estate. He has led sales initiatives for agencies in Switzerland and France and organized high-end events connecting business leaders across Europe. His industry knowledge and people skills have helped him build a strong network of HNWIs who trust his real estate advice. A firm believer in teamwork, he lives by Michael Jordan’s quote: “Talent wins games, but teamwork and intelligence win championships.”

Tel: +41764560935

Email: rtaverne@primextate.com

Jorge Robelo

CTO

CHIEF TECHNICAL OFFICER

Jorge combines his expertise in computer engineering with a passion for auctions. He has organized live auctions across the globe, including in Switzerland, Hong Kong, the United States, Italy, and Monaco. A true digital pioneer, he developed one of the first web applications for live classic auctions back in 1998. Today, Jorge draws on his extensive experience to power PrimeAuctions, a bespoke auction platform that seamlessly integrates a state-of-the-art CRM with a powerful auction engine.

THERE IS A STRONG CORRELATION BETWEEN THE NUMBER OF DAYS A PROPERTY SPENDS ON THE MARKET AND THE LEVEL OF PRICE DISCOUNT IT ULTIMATELY ACHIEVES.
“AUCTIONS GENERATE A SENSE OF URGENCY AND COMPETITION, DRIVING THE PROPERTY TOWARD ITS TRUE MARKET VALUE.”
Rodolphe Taverne
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Primextate SA
Rue de Zurich 6
1201 Geneva, Switzerland
SOLUTIONS
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